Job Description
We're looking for a skilled Off-Page SEO Specialist with mandatory casino affiliate experience to join our team at Casino Alpha. You'll work on building high-quality backlinks, managing digital PR campaigns, and establishing domain authority to compete in the highly competitive iGaming search landscape.
Responsibilities
- Develop and execute link building strategies specifically for casino affiliate websites
- Collaborate with content strategists, PR teams, and affiliate managers to secure high-quality backlinks
- Build relationships with casino industry publishers, bloggers, and authoritative gambling websites
- Create and manage digital PR campaigns around casino news, bonus launches, and industry events
- Conduct competitor backlink analysis and identify link acquisition opportunities
- Monitor and disavow toxic links to maintain clean link profiles
- Stay up to date with Google's link quality guidelines and algorithm updates affecting iGaming sites
- Track and report on link building metrics, domain authority growth, and referral traffic
Requirements
- Mandatory: Proven experience in casino affiliate link building or iGaming off-page SEO
- Solid experience with link building tools (Ahrefs, Majestic, SEMrush, Moz, etc.)
- Strong knowledge of link quality assessment and risk evaluation
- Experience with digital PR, outreach campaigns, and relationship building in gambling industry
- Understanding of casino affiliate link building challenges and compliance requirements
- Proficiency with Google Search Console, Analytics, and link audit tools
- Strong communication and negotiation skills for outreach and partnerships
- Experience with HARO, journalist outreach, and PR link building strategies
- Understanding of E-E-A-T principles and authority building for YMYL sites
Nice to Have
- Experience with casino industry publications and gambling news websites
- Familiarity with international link building and multi-market iGaming regulations
- Knowledge of responsible gambling guidelines and compliant link building practices
- Understanding of affiliate partnership negotiations and cross-promotional opportunities
- Experience with broken link building and resource page link acquisition
- Familiarity with social media amplification and influencer outreach in gambling space
- Experience with geo-targeted link building for different casino markets
- Knowledge of guest posting strategies on gambling-related websites
What We Offer
- Competitive salary based on experience
- Flexible, hybrid/remote work options
- Opportunity to work in the dynamic iGaming industry and build industry connections
- Performance bonuses based on link acquisition success and domain authority growth