Casino Email Marketing Specialist

We're looking for a talented Casino Email Marketing Specialist with mandatory casino affiliate or iGaming experience to join our team at Casino Alpha. You'll work on creating high-converting email campaigns that engage our player base, promote casino bonuses, and drive affiliate revenue through targeted, personalised communication.

• Develop and execute email marketing campaigns for casino bonuses, new casino launches, and exclusive offers
• Collaborate with content strategists, designers, and affiliate managers to create compelling email content
• Build and optimize automated email flows (welcome series, bonus alerts, re-engagement campaigns)
• Segment email lists based on player preferences, activity levels, and engagement patterns
• A/B test subject lines, email copy, CTAs, and send times to maximize open and click-through rates
• Monitor email performance metrics and optimize campaigns for conversions and revenue
• Stay up to date with email marketing best practices, anti-spam regulations, and responsible gambling guidelines
• Ensure compliance with GDPR, CAN-SPAM, and other email marketing regulations

• Mandatory: Proven experience in casino affiliate email marketing or iGaming CRM
• Solid experience with email marketing platforms (Mailchimp, SendGrid, Klaviyo, or similar)
• Strong knowledge of email copywriting, personalization, and conversion optimization
• Experience with email segmentation, automation workflows, and lifecycle marketing
• Understanding of casino bonus mechanics, wagering requirements, and player psychology
• Proficiency with email analytics and A/B testing methodologies
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Experience with HTML email templates and basic email coding (or willingness to learn)
• Understanding of deliverability best practices and list hygiene

Nice to Have

• Experience with advanced CRM platforms (HubSpot, ActiveCampaign, Braze, etc.)
• Familiarity with casino affiliate tracking and attribution models
• Knowledge of SMS marketing and multi-channel campaign coordination
• Experience with dynamic content and advanced personalization strategies
• Understanding of responsible gambling messaging and player protection
• Familiarity with design tools (Canva, Figma) for email template collaboration
• Experience with customer data platforms and audience integration
• Knowledge of casino player retention strategies and lifecycle marketing

• Competitive salary based on experience
• Flexible, hybrid/remote work options
• Opportunity to work in the fast-paced iGaming industry and drive player engagement
• Performance bonuses based on email campaign performance and revenue contribution