At North Star Network, we’re searching for a Head of Content to shape and lead our global content strategy across our portfolio of sports and iGaming brands for our LATAM business Unit.

This role suits someone who is both strategic and hands-on, with a deep understanding of SEO, editorial excellence, and digital performance — and who knows how to inspire teams to create impactful, high-quality content that drives growth.

You’ll collaborate closely with our Business, SEO, Product, and Media teams, leading a multi-layered team of Content Managers, Editors, and Writers to deliver a unified, data-driven, and scalable content operation.

Key Responsibilities

1. Strategic Leadership & Content Direction

Define and execute a global content strategy aligned with business and monetization goals.
Translate market insights, SEO data, and audience behavior into actionable content roadmaps.
Ensure high editorial quality, compliance, and E-E-A-T standards across all brands and markets.
Monitor performance and adjust priorities based on ROI and data-driven insights.

2. Team Management & Development

Lead and mentor a multidisciplinary team (Managers, Editors, Writers).
Set clear goals, KPIs, and growth plans for each team member.
Foster collaboration, accountability, and innovation within the department.
Ensure resource allocation matches strategic priorities.

3. Content Planning, Validation & Optimization

Validate content strategies and top-page plans from Content Managers.
Oversee content optimization, updates, and keyword tracking for key business assets.
Work with SEO teams to ensure keyword coverage and internal linking performance.
Conduct periodic content and performance audits.

4. Market Intelligence & Business Integration

Analyze trends, competitors, and consumer behavior to identify growth opportunities.
Partner with Business and Sales teams to ensure alignment with market priorities.
Guarantee compliance with regional regulations and brand tone.
Provide actionable insights and reports to leadership.

5. Cross-Department Collaboration

Collaborate with SEO, Product, Media, and Business Units to align goals and execution.
Support UX and CRO initiatives impacting content performance.
Contribute to content amplification through cross-channel strategies.

What We’re Looking For

Native Spanish speaker, fluent English (other languages are a plus).
5+ years of solid experience in leading content operations within digital media, sports, or iGaming.
Strong understanding of SEO, audience growth, and content monetization.
Excellent leadership, communication, and project management skills.
Ability to balance strategic vision with hands-on operational oversight.
Data-driven mindset with experience in analytics tools and performance measurement.

What We Offer

Opportunity to shape the content strategy of a global, fast-growing media group.
Work on some of our most impactful brands, reaching millions of fans worldwide.
100% remote flexibility and an international, multicultural team environment.
Career development opportunities in a company that values innovation and autonomy.
A culture built on trust, creativity, and continuous improvement.
Competitive salary, based on experience and seniority.

Ready to Join Us?

If you’re passionate about sports, storytelling, and digital growth, and want to lead content that inspires millions of fans around the world — we’d love to hear from you.

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